When chosing the horror film genre we had to take many aspects into consideration when identifying the target audience. These aspects included social status, age, gender and other media consumptions for example what they would read and watch. In terms of social grouping we have decided to target a young age group from ages 16-2
2 and both genders, we decided this as it reflects our age group and we have an idea of what interests teenagers and those of a younger age group. We will also be targetting the social status of these teenager from the C1 to E categories. We chose this as we took education into consideration, youths are likely to be still in some sort of education. This was also another aspect we took into consideration and schools, colleges and universities are such compact communities, it is more likely for our film trailer to become very popular in a short space of time.
I will be using Dyers Utopian Solutions Theory to motivate and engage our audience, offering the young target audience the "solutions" and "energy". This theory gives the audience a sense of escapism and could encourage audiences who are suffering from exhaustion from every day-to-day life to feel energised and exhillarated, giving them another reason to watch my film trailer.
This theory relates to 10 key words;
Inadequacy, Poverty, Confusion, Exhaustion, Isolation, Solution, Abundance, Clarity, Energy and Community.
A horror film may offer energy through content which may be something like a jumpy scene or a scene that builds up tension and an atmosphere, it may also be brought by special effects.
A horror film tampers with the audience emotions but with the reasurrance that "it is only a film". This enables us to create a "twisted" storyline which could oppose social norms.
I also looked at Maslow's Hierachy of Needs, in most cases this isn't relevant to the horror genre and more so to the action genre. This theory relates to these key themes;
Safetey- offering assurance of safety, physically, emotionally and psychologically.
Affiliation- the need to belong to a group.
Esteem- the need to feel good about our selves.
Affiliation may be the theme we can use, when it comes to horror movies, there is a sense of "togetherness" as the movie gets more intense and scary, people like to think that they are all going through it together. When it comes to horror movies, the audience gets a different kind of thrill, it juxtaposes what they would usually enjoy, for example an action or comedy film. Horror films build tension and atmosphere tampering with the audiences emotions and mental state.
The definition of horror is the key prospect of the film...
Horror- an intense feeling of fear, shock, or disgust.
This opposes what people enjoy, something that inflicts fear is always seen as a negative thing as "fear" is a state of emotion in which you feel weak, scared and vulnerable. On the other hand this is juxtaposed as horror is one of the most popular genres of the contemporary film industry.
I will be using Graeme Burtons social grouping theory for target audience as he looks at; age, gender, social status, race, location etc. This is his first classification, his second classification consists of grouping media audiences via relationship with media, for example "film goers", game console players etc. I can then base my final identification socially or base it on my target audiences relationship with the media of which is two ideologies Burton promotes.
Lastly, Hartley continues to narrow down social grouping;
Aspirations- ambitious people? offer a motive such as performance enhancement and many other things such as style, cultural imperialism and social norms.
Target Audience
Age: 16-22
Social Status- C1-E
Nationality- English (American+Britain)
All ethnicities
All Genders
Income- 0-18k
2 and both genders, we decided this as it reflects our age group and we have an idea of what interests teenagers and those of a younger age group. We will also be targetting the social status of these teenager from the C1 to E categories. We chose this as we took education into consideration, youths are likely to be still in some sort of education. This was also another aspect we took into consideration and schools, colleges and universities are such compact communities, it is more likely for our film trailer to become very popular in a short space of time.I will be using Dyers Utopian Solutions Theory to motivate and engage our audience, offering the young target audience the "solutions" and "energy". This theory gives the audience a sense of escapism and could encourage audiences who are suffering from exhaustion from every day-to-day life to feel energised and exhillarated, giving them another reason to watch my film trailer.
This theory relates to 10 key words;
Inadequacy, Poverty, Confusion, Exhaustion, Isolation, Solution, Abundance, Clarity, Energy and Community.
A horror film may offer energy through content which may be something like a jumpy scene or a scene that builds up tension and an atmosphere, it may also be brought by special effects.
A horror film tampers with the audience emotions but with the reasurrance that "it is only a film". This enables us to create a "twisted" storyline which could oppose social norms.
I also looked at Maslow's Hierachy of Needs, in most cases this isn't relevant to the horror genre and more so to the action genre. This theory relates to these key themes;
Safetey- offering assurance of safety, physically, emotionally and psychologically.
Affiliation- the need to belong to a group.
Esteem- the need to feel good about our selves.
Affiliation may be the theme we can use, when it comes to horror movies, there is a sense of "togetherness" as the movie gets more intense and scary, people like to think that they are all going through it together. When it comes to horror movies, the audience gets a different kind of thrill, it juxtaposes what they would usually enjoy, for example an action or comedy film. Horror films build tension and atmosphere tampering with the audiences emotions and mental state.
The definition of horror is the key prospect of the film...
Horror- an intense feeling of fear, shock, or disgust.
This opposes what people enjoy, something that inflicts fear is always seen as a negative thing as "fear" is a state of emotion in which you feel weak, scared and vulnerable. On the other hand this is juxtaposed as horror is one of the most popular genres of the contemporary film industry.
I will be using Graeme Burtons social grouping theory for target audience as he looks at; age, gender, social status, race, location etc. This is his first classification, his second classification consists of grouping media audiences via relationship with media, for example "film goers", game console players etc. I can then base my final identification socially or base it on my target audiences relationship with the media of which is two ideologies Burton promotes.
Lastly, Hartley continues to narrow down social grouping;
Aspirations- ambitious people? offer a motive such as performance enhancement and many other things such as style, cultural imperialism and social norms.
Target Audience
Age: 16-22
Social Status- C1-E
Nationality- English (American+Britain)
All ethnicities
All Genders
Income- 0-18k
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